People can promote or sell their books either in person or at events, and they can do this with some tips to follow. Nowadays, with activities like comic cons, one can promote and sell his or her books.
Trying to keep your costs down is the first thing to do in this kind of event especially if you are just starting, and you can do this by getting the most affordable table that you can find. Another way is to share the table with another author who is into selling his or her books.
When you have already established yourself as an author, there are ways to maximize you sales.
The first pointer is to have a pitch that sums up your book in a one-sentence. It is best to not confuse people with your plot just in case it is an intricate one.
Making some noise is another tip that you can do. Having an aggressive personality would be an advantage, and one way is standing in front of your display and put the book directly in the hands of people and make some interesting remarks about it.
Another way is to draw people with your irresistible offer, especially if you have a less sales-oriented personality, like pen, bookmarks, and others if you do not have a free print to give away. As you are giving away, it is best to stand since it is better to meet people are their eye level.
Another pointer to get more sales is to have only one book that you are pushing. Note that the more items you are offering, the more distractions are challenging your buyers.
To upsell is another idea to sell more books, and you can do this by offering a good amount for people buying more than one book or a bundle of the book that you are pushing.
By promoting your appearance at the event beforehand, you will have an increased visitors at your stand and at the same time have fun in the event. The time at the event can also be your promotional period, where you can talk about your book to your fans, to media people and to your potential fans. Whether your sales are light or the foot traffic is low, just smile and have fun, because people typically will buy if they like you smiling rather than see you grumbling behind your table because of low sales.
Fun places like comic cons are the best time to dress up as your favorite character in the book you are selling, and this is another way to invite potential fans and buyers of your books, just limit your attire to a positive one.